Deal is everything -- Eighteen tricks for selling to large customers

Author: Meng Zhaochun
Publisher:
Publish Date: 2007-01-01
Features: Without a deal, how can there be sales? Closing a deal is the ultimate goal of marketing and the lifeline of a business. In sales activities, there are always two hard truths: First, sell; second, sell at a good price. This book explores eighteen strategies for large-account sales centered around the concept of "closing a deal," with every strategy being closely tied to closing and firmly grounded in practice. Its purpose is to help salespeople master the fundamentals, reject excuses for failure, and truly prove their worth with results. At the same time, it effectively addresses the common issue in businesses where there is too much "midfield dribbling" and a lack of "the final shot." The methods in this book prioritize practicality over theory, making them easy to teach, learn, and replicate. Practicality, action—closing a deal is the hard truth!