The Way to Brand Rise by Leveraging Momentum

Author: Guo Zhitai
Publisher:
Publish Date: 2007-01-01
Features: Leveraging momentum as a special public relations communication and marketing promotion technique integrates news effects, advertising effects, public relations, image communication, and customer relationships. It has rightfully become an important marketing tool for enterprises to promote new products, showcase brands, establish brand identity, and position brands. However, leveraging momentum requires expertise—don't just focus on what to leverage, how to create momentum, or from what angle to plan creative ideas. Don't worry about lacking creativity or fear that ( is a Chinese word meaning hyping or over-promotion) won't work—inside this book, you will learn the ingenious strategies to shape brands through leveraging momentum!