Patterson Sales Law

Author: Jeffrey Gitomer
Publisher:
Publish Date: 2005-08-01
Features: Who is Patterson? The father of American sales, the founder of modern sales studies, the founder and president of the National Cash Register Company (NCR), pioneered the operation of large commercial organizations, pioneered personalized sales, started the first sales training camp, organized the writing of the first sales training manual in the world, and established the first sales metrics system. Patterson's sales philosophy has been passed down for a century in the United States, with a profound influence and pioneering many firsts in the sales industry. To this day, it still influences people's sales concepts. This book integrates the essence of Patterson's sales training manual, summarizes the core ideas of Patterson, and incorporates some sales elements of the 21st century, making it an indispensable classic for sales professionals.