Greatness is simple (Record of Liu Ge's Brand Strategy Planning)

Author: Liu Ge
Publisher:
Publish Date: 2004-01-01
Features: Nowadays, many enterprises are considering how to create strong, reputable, and trustworthy brands quickly and at low cost to participate in international competition and counter the impact of international brands. Author Liu Ge, with over a decade of experience in brand planning, has systematically proposed the "Brand Strategy Planning" theory based on the specific operational context of Chinese enterprises and combined with excellent international creative methods. The "Big Design Concept" helps businesses effectively solve practical problems during the brand creation and growth process. This book is a summary of the author's theories, featuring numerous examples of successful projects personally designed by the author, which greatly enhance its persuasiveness. The book is also praised for its abundant high-quality images and concise, innovative narrative style by advertising professionals and business leaders.
After China joined the WTO, many Chinese enterprises have been contemplating how to create strong, reputable, and trustworthy brands quickly and at low cost to participate in major international competitions and counter the impact of global brands. This issue has been on the minds of people across society. During more than a decade of brand planning work, the author has systematically proposed the "Brand Strategy Planning" theory based on the specific operational context of Chinese enterprises and combined with excellent international creative methods. The "Big Design Concept" helps businesses effectively solve practical problems during the brand creation and growth process, enabling them to establish strong brand systems quickly and at low cost. In exchanges with industry associations, relevant professionals have expressed hope that the author would share their unique perspectives on branding, as well as practical insights on how to create strong, reputable, and trustworthy brands quickly and at low cost, with Chinese business leaders. This would help reduce the cost of brand creation and enable Chinese enterprises to grow rapidly and participate in international competition sooner. These reasons have contributed to the publication of this book.