Illusion of the pan-advertising era

Author: Chen Xiaoyun
Publisher:
Publish Date: 2006-12-01
Features: The author of this book takes the "Nine Yin Manual" of Ogilvy & Mather Advertising as the starting point to reveal the strategy and creative production process of international advertising companies. It gradually touches upon fields such as mass communication, popular culture, political propaganda, and personal life, highlighting the characteristics and mechanisms of advertising's illusion production.