Business Communication (The Art of Communication)

Author: (USA) Adler, Elkhonon, (China) Shi Zongjing
Publisher:
Publish Date: 2006-12-01
Features: This book is the original classic business communication textbook in the United States. The Chinese edition was rewritten by Chinese scholars based on the eighth edition of the original, adapted to the Chinese context. In this book, the authors provide a detailed introduction on how to construct formal and informal communication networks, how to choose appropriate communication channels, how to handle the impact of multicultural and organizational culture on communication, how to effectively utilize verbal and nonverbal information in communication, how to listen effectively, how to build positive interpersonal relationships, deal with criticism, manage conflicts, and negotiate smoothly, how to prepare for interviews, how to collaborate with others in groups and teams, how to conduct effective meetings, how to develop expressive abilities, how to organize ideas, design structures, and effectively convey information in different types of speeches. The authors provide rich and practical communication strategies for common business communication scenarios in the book, with workplace tips at the end of each chapter, accompanied by numerous vivid cases and charts. The writing is lively, clear, and practical, making it suitable for teaching use by students and teachers in related fields such as communication studies, public relations, and economic management. It can also serve as a general textbook for other majors to cultivate interpersonal skills and business communication abilities, as well as an important reference book for general professionals to achieve self-improvement.