Beyond — Kodak in China

Author: Yuan Weidong
Publisher:
Publishing Time: Not Available
Features: Kodak—a commercial giant that built an empire in the film industry; a warm-hearted company dedicated to leaving beautiful memories for the Chinese people; a wise enterprise that deeply understands Chinese classical philosophy. It was not the earliest multinational company to enter China, nor did it have the largest investment scale. However, Kodak's ten years in China made it a successful multinational company that mastered the mainstream trends in China. Supported by its China strategy, Kodak swiftly completed the decisive step of placing its future above digital. Leverage China to pivot Kodak and move the entire world. Leapfrog—Kodak in China is currently the only book that comprehensively analyzes the secrets of Kodak's major leap in China and reveals the wisdom of multinational companies surviving in China. The book tells the story of how Kodak began implementing the "Kodak and China Photographic Industry Joint Venture and Cooperation Plan" in 1994, during which it faced resistance from competitors Fuji and Agfa, overcame the obstacles of Chinese nationalism, and, with strong support and promotion from Premier Zhu Rongji and others, successfully completed the "1998 Agreement" by 1998, establishing joint ventures with the six major photographic product manufacturers in China except for Leica. The book objectively and vividly describes the core reasons for Kodak's success in China: it is the only multinational company that relied on China to complete its major global strategic turning point. Its strategy and actions in China became the decisive step for Kodak to face the 21st century—fully placing its future above digital—making China the fulcrum of Kodak's global strategy. Leapfrog is a systematic summary of Kodak Group's strategic transformation and leapfrogging experience in the turbulent and rapidly changing era. It not only showcases the grandeur of strategy and transformation but also reveals some basic mechanisms of a global brand's success in the Chinese market and even the global market, as well as the decision-making process of the backstage strategists. It not only provides an effective model for Chinese enterprises increasingly engaging in global competition amid turbulent changes but also makes decision-makers of multinational companies entering the Chinese market think deeply after reading it! Everyone is destined to experience two types of personal history since birth: one is the history under God's gaze, and the other is the history recorded by images. A company that manufactures film believes that the history of the enterprise is the history of every employee, and such a recording method is honest, adhering to the artistic principles of images. On this basis, I believe that the history of Kodak (China) is basically a representative image of a foreign-invested enterprise from a certain era.