New Sales Channel Management (Revised Version)

Author: Ni Haipeng
Publisher:
Publish Date: 2003-08-01
Features: Since its release in 1998, this book has been highly favored by many marketing professionals and has been out of stock repeatedly in many regions. This indicates that Chinese enterprises are placing increasing importance on basic marketing management and sales business management. Over the past five years, Chinese marketing has been progressing, so have the enterprises, and so has Paili. On one hand, enterprises are encountering many new challenges in sales business management; on the other hand, new concepts and methods are constantly emerging, and Paili's practical experience is becoming more extensive and mature. Paili has the responsibility to share new knowledge, methods, and experiences with everyone.