Modern enterprise management

Author: Gao Haichen (Editor)
Publisher:
Publish Date: 2004-06-01
Features: Based on the theory of China's socialist market economy and guided by the systematic theory and methods of modern management, this book incorporates scientific management methods and advanced experiences from foreign enterprises to discuss the fundamental principles and methods of modern enterprise management in China. The main content includes: principles of enterprise management, marketing, new product development, production process organization, quality management, equipment management, material management, and technical economic analysis. The teaching content system of this book is determined according to the characteristics of economics and management majors and the demand for talents in society. It covers a broad scope of knowledge, presents concise content, has strong targeting and operationality, while maintaining theoretical depth. For teaching convenience, review questions are provided at the end of each chapter. This book can be used as a textbook for undergraduate and junior college students in non-business majors at universities and colleges, as well as a training material for adult colleges and working professionals.