Company Strategy Based on Resource Theory (Second Edition)

Author: (USA) Colis
Publisher:
Publish Date: 2006-01-01
Features: This book analyzes strategic issues from the perspective of corporate resources. Its core idea is that a company and its competitive advantages are built upon the unique resources it possesses and the unique way it allocates these resources in a specific competitive environment. At the same time, given that factors such as a company's boundary selection and the organizational mechanisms that drive strategic success are also crucial, this book provides in-depth elaboration and analysis of these important issues. This book is suitable for corporate managers, scholars engaged in research on business management and strategic management, as well as faculty and students in management-related fields at universities and colleges.