Shape top sales professionals

Author: Zhang Wei
Publisher:
Publish Date: 2002-03-01
Features: China's economy has operated under a long-term planned economy model, where more emphasis was placed on the construction of production facilities and the management of production quality rather than marketing methods and techniques. People have long adapted to a business management style that focuses solely on production while neglecting marketing. With the evolution of the times, contemporary China has embarked on the track of a market economy, and people find it difficult to adapt to the dynamic and ever-changing demands of market economy principles. This is not a lack of marketing wisdom among the Chinese, but rather that the implementation of a socialist market economy in China has just begun. The content of this book includes: Professional Sales; The Responsibilities of Sales Personnel; Salesperson Etiquette and Image; How to Shape a Successful Salesperson; Pre-Sales Preparation and Planning; Selection of Target Customers, etc.