Market Research and Forecasting

Author: Du Benfeng
Publisher:
Publish Date: 2004-02-01
Features: This book integrates market research and forecasting, forming a unique content system. It combines cutting-edge academic knowledge with traditional content, covering a broad scope with substantial depth, emphasizing the completeness of theoretical structures. The book discusses the concepts, methods, techniques, and practical applications of market research, providing a comprehensive introduction to many commonly used forecasting techniques and several relatively novel yet widely applied forecasting methods, including non-model forecasting techniques, time series forecasting, causal analysis forecasting, grey forecasting, scenario forecasting, group meeting forecasting, etc. It also explores research on forecasting accuracy and provides discussions on forecasting evaluation. The focus of each chapter is not on proving theoretical methods or mathematical derivations but on addressing practical problems that arise in real-world applications, highlighting practicality and operability, with materials sourced from actual cases. This book is a planned teaching material for general higher education. It can serve as a textbook for undergraduate and associate degree programs in economics and management at general universities and colleges, as teaching material for adult colleges and on-the-job training programs, and can also be used by economic and management personnel at various levels in enterprises and institutions for reference.