Principle of Tourism Aesthetics

Author: Zhang Hairong
Publisher:
Publish Date: 2002-08-01
Features: The value of Mr. Zhang Hairong lies in his exploration of Chinese aesthetic theory. However, social life is diverse and complex. Tourism is no exception. The tourism aesthetic experience differs from ancient and modern travel. Modern tourism has a completely new connotation—it has become a commercial activity, an independent economic form, and a new industry. Whether it involves the development of tourist destinations, the aesthetic behavior of tourists, or tour guides, it is all an economic activity. Without money, one cannot travel. The richer people become, the more people will travel. In terms of travel purposes, tourists' motivations vary. Not all tourists travel for aesthetic reasons. In ancient times, some traveled for scholarship, others to seek seclusion, some due to failures in officialdom, and some were exiled or punished for their positions. In modern times, some want to relax and immerse themselves in nature, others to see the modern civilization of big cities, some to seek knowledge, and others to chase the dream of getting rich. Moreover, people in different situations, with different identities, and economic statuses have their own unique aesthetic perspectives. To gather all these diverse perspectives into a single focal point is no easy task, and this book offers many insights in this regard. Therefore, I firmly believe that this book is not only a modern skyscraper but also the cornerstone of a complete Chinese tourism aesthetic. We have every reason to believe it will earn the trust of a broad readership today and in the future.