Research Methods Tutorial: A Textbook for Management Students (3rd Edition)

Author: (English) Sanders et al
Publisher:
Publish Date: 2004-11-01
Features: The 3rd edition of "Research Methods Tutorial—A Textbook for Business Administration Students" was completed in the context where the internet serves as a means to access academic literature and research data. The purpose of this book is to help you complete your research plan, whether you are an undergraduate or graduate student in business management, or a manager. In terms of how to conduct research, this book provides specific guidance; at the same time, it emphasizes the practical significance of research and the general challenges involved in conducting research work. As a textbook, this book will introduce you to highly useful guidelines and manuals for everything from conceptualizing a research topic to conducting project research. This book will introduce you to the most commonly used methods of data analysis and give you the opportunity to practice these methods, which will help develop your ability to choose the correct research methods and techniques. When selecting and using these techniques, you will realize the importance of correctly using information technology in research.