Entrepreneurship Management: Successfully Creating New Businesses

Author: Bruce R. Barringer et al. (USA)
Publisher:
Publish Date: 2006-06-01
Features: This book focuses on opportunity development and implementation, closely linking the essence of opportunities with entrepreneurial individuals. It systematically explores the entrepreneurial process, from the generation of new business ideas and feasibility analysis to industry analysis, and then to integrating the resources needed to develop opportunities (such as teams and financing). It further covers the creation of businesses and managing growth. The book accurately identifies key issues that may arise at each stage of entrepreneurship and analyzes their causes, proposing practical and actionable solutions based on real-world experience. Rather than delving into complex theories, the book uses case studies and thought-provoking questions to encourage readers to think actively and explore real-world problems in unfamiliar areas. The book is clear, thorough, and rich in content, not only providing many practical tools and analytical methods but also offering valuable suggestions, revealing common misconceptions. It is an excellent textbook for entrepreneurship.