Public Relations Theory Pragmatism

Author: Chen Hui
Publisher:
Publish Date: 2010-05-20
Features: Based on the characteristics of public relations such as "human-centered" and "two-way communication," this book elaborates on the fundamental principles of public relations while focusing on practical applications. It maintains the exploratory nature of theory, the comprehensiveness of knowledge, the guidance of practice, and the completeness of the system. It emphasizes the introduction of the objects of public relations, operational methods, public activity skills, and public relations etiquette. Combined with classic case analyses and simulated training exercises from both domestic and international contexts, the book highlights the skill-oriented focus of higher vocational education, emphasizing inspiration and practicality. This enables students to apply what they learn and achieve a thorough understanding. The book is designed to be accessible and engaging, balancing theory and practice, making it suitable as a textbook for economic and management courses in applied universities, vocational colleges, and adult education institutions. It is also ideal for self-study and further education.