Introduction to E-commerce

Author: He Jianmin
Publisher:
Publishing Date: 2005-01-01
Features: This book is divided into 10 chapters, including: Overview, E-commerce Models and Frameworks, Mechanisms and Applications, Patterns and Practices, Logistics Management and Applications, E-commerce Technology, System Construction and Development, Website Planning and Implementation, Network Marketing, and E-commerce Legal and Regulatory Knowledge. The book is rich in content, highlights key points, and has distinct features. It can serve as a teaching material for students of higher vocational and technical colleges in information, management, economic and trade, computer, and other disciplines to study the course "Introduction to E-commerce." It can also be used as a training textbook for continuing education for employees in enterprises and institutions engaged in e-commerce and network marketing.