Marketing of Hotels (3rd Edition)

Author: Qian Wei et al
Publisher:
Publish Date: 2003-08-01
Features: With the maturation of China's hotel industry and the intensification of market competition, marketing has become the primary means for hotels to gain a competitive advantage. The emphasis on marketing has reached an unprecedented level, and research on hotel marketing has shown a vibrant and diverse landscape. New concepts and methods are constantly emerging, guiding the hotel industry in China to continuously advance to higher levels.