Textbook for Higher Vocational Education in Economics and Management: Sales Techniques

Author: Qiu Xunrong
Publisher:
Publish Date: 2004-07-01
Features: This book is designed based on the requirements of salesperson professional skills and higher vocational education, with the sales process as the thread to structure the content system of the textbook. Adhering to the principles of refining theory, strengthening application, and cultivating skills, it primarily explains and addresses various technical issues in sales practice. The book is characterized by a well-structured content, rigorous logic, clear and accessible explanations, vivid and rich case studies, and strong applicability, practicality, and operability. It is beneficial in enhancing readers' learning interest and their ability to analyze and solve problems. This book can serve as a textbook for higher vocational and college majors in economics and management, while also providing a practical training resource for enterprises in need of professional sales personnel. Additionally, it serves as a valuable self-study guide for a broad range of salespeople.