Introduction to E-commerce

Author: Zhang Liyi, Li Fenglin
Publisher:
Publish Date: 2004-07-01
Features: This book introduces the basic theories and practices of e-commerce, covering topics such as the fundamental theories and framework structures of e-commerce, the construction of e-commerce information systems, some hot technologies in e-commerce, online marketing, e-commerce security, information management in e-commerce, and the e-commerce environment, among others. The book is accompanied by numerous e-commerce case studies. It is rich in content and rigorous in its discussions, making it suitable as a textbook for e-commerce courses in information management and information systems, e-commerce, and other related disciplines. It can also be used as a reference textbook for MBA and computer science programs.