E-commerce

Author: Wang Anyi
Publisher:
Publish Date: 2005-09-01
Features: This book is one of the recommended teaching materials by the Department of Vocational and Adult Education of the Ministry of Education. The book is divided into 10 chapters, covering an overview of e-commerce, the mechanisms and models of e-commerce, logistics and supply chain management, online marketing and management, online banking and payment, customer relationship management, e-commerce laws and regulations, e-government, e-commerce security technologies, and e-commerce website construction. Drawing on the experience of similar textbooks both domestically and internationally, the book is rich in content and well-structured. Each chapter provides training exercises and practical hands-on projects. This book is suitable for teaching and training in e-commerce, computer applications, and other economics-related fields, and also serves as a valuable reference for those working in e-commerce and researchers. This book is one of the recommended teaching materials by the Department of Vocational and Adult Education of the Ministry of Education. The book is divided into 10 chapters, covering an overview of e-commerce, the mechanisms and models of e-commerce, logistics and supply chain management, online marketing and management, online banking and payment, customer relationship management, e-commerce laws and regulations, e-government, e-commerce security technologies, and e-commerce website construction. Drawing on the experience of similar textbooks both domestically and internationally, the book is rich in content and well-structured. Each chapter provides training exercises and practical hands-on projects. This book is suitable for teaching and training in e-commerce, computer applications, and other economics-related fields, and also serves as a valuable reference for those working in e-commerce and researchers.