New Concept Logo Design

Author: Su Ke
Publisher:
Publish Date: 2003-09-01
Features: A logo is a symbol of a company's philosophy of operation, production technology, and product content. It is also the embodiment of a company and brand in the minds of consumers. The author combines over two decades of teaching experience and practical insights to analyze numerous successful design cases from both China and abroad. In detail, the book explores the new relationships between design, science, art, and culture in the context of global economic integration, and how we can, in this new cultural landscape, use accessible artistic language to quickly and accurately convey premium information content to the general public and consumers. This book serves as both a textbook guiding beginners and a reference book for professionals to broaden their design artistic perspectives and enhance the cultural quality of their designs.