Business Research Methods (8th Edition) (Classic Textbook of Business Administration)

Author: Donald R. Cooper
Publisher:
Publish Date: 2003-09-01
Features: This book is a classic textbook specifically designed to explain business research methods, widely adopted by many universities in the United States. One of its key features is the close integration of business research theory with corporate management practices. It explains which research methods are suitable and which are less suitable for a particular management situation, as well as how business research influences decision-making. The book is supplemented with numerous cases, illustrations, and tables, making it very easy to read.