Tools and Materials, Design Effects

Author: He Qian
Publisher:
Publish Date: 2005-03-01
Features: With the continuous improvement of socio-economic levels, design plays an increasingly significant role in people's lives. Transportation design, environmental art design, fashion design, graphic design, and many others are just a few examples. However, becoming an outstanding designer and excelling in one's professional field is not an easy task. Among these, the study of fundamental design principles is an indispensable and crucial component. The purpose of this book is to serve design students who need to build a solid foundation in design, as well as candidates preparing to take exams for design-related programs. The book stands out with its unique approach. While most similar books focus solely on basic theories and design element exercises, this one not only covers these topics but also provides numerous examples to demonstrate how fundamental theories and design elements are applied in practical design scenarios, along with detailed critiques of their effectiveness. This addresses the common issue of students not knowing how to apply their foundational knowledge in design practice, bridging the gap between theoretical learning and practical application. Most faculty members and graduate students from our School of Design have been involved in the writing of this foundational design principles series for many years. With years of teaching experience, the majority have studied at renowned domestic institutions such as the Central Academy of Fine Arts and Tongji University, possessing both strong theoretical foundations and extensive practical experience. They form a dynamic team. This series on fundamental design principles compiles their years of teaching and research achievements.