Milestones in the Study of Mass Communication Effects (Third Edition)

Author: (USA) Lawrence, DeFleur
Publisher:
Publish Date: 2004-01-01
Features: What makes this book unique is that it was co-authored by important researchers and theorists in the field of mass communication. The book provides a comprehensive theoretical elaboration on significant research trends and historically groundbreaking surveys, with a serious attitude towards these issues and elegant writing. After a general discussion on the social environment in which mass communication emerged, the first chapter discusses the logic of the emergence of mass communication research and the role of quantitative research, which serves as the backdrop for the subsequent chapters. The main part of the book outlines 14 research projects that were carried out as research methods gradually matured. The final chapter connects these research projects with 10 theories that were proposed and investigated over the past 60 years in a less formal manner.