The Operational Era of Media: From Media Management to Managing Media - 30 Lectures

Author: Zhang Jianxing
Publisher:
Publish Date: 2005-05-01
Features: This book itself is an innovation and a contribution to the journalism industry. It can be said that it has left a valuable legacy for the field of journalism. The author is a passionate and daring person who is sure to achieve more in his future journalistic career for all of us to share. These unpolished words are inspired by reality, vivid, sharp, and full of energy. Although it is not a grand treatise and lacks a majestic tone, it is filled with sparks of thought; it is not a systematic discussion, yet it is a moment of brilliance; it is not steady or balanced, yet it is well-defined, unpretentious, and unreserved. Reading it is refreshing and beneficial. This book collects most of the author's impromptu speeches, including topics such as "How China's rapidly developing media maintains its advanced nature," "The three stages of China's media development," "Focus on the changes in the entire newspaper industry in the new century," and "How to build authoritative media."