Communication Theory: Origins, Methods, and Applications

Author: (USA) Werner J. Seern, (USA) James W. Tankard, Jr.
Publisher:
Publishing Date: 2000-01-01
Features: This book comprehensively introduces influential theories in communication since its inception, the evolution of theories, and the new dynamics of theoretical research in the context of multimedia and new media environments such as the internet. It is suitable for students and teachers in journalism, advertising, public relations, or other fields of communication. It provides methods and insights for media professionals in pursuit of knowledge. This book comprehensively introduces influential theories in communication since its inception, the evolution of theories, and the new dynamics of theoretical research in the context of multimedia and new media environments such as the internet. It is suitable for students and teachers in journalism, advertising, public relations, or other fields of communication. It provides methods and insights for media professionals in pursuit of knowledge.