Splitting the U.S.: Advertisers and the New Media World

Author: Joseph Talo (USA)
Publisher:
Publishing Time: Not available
Features: If it is said that "American winter wheat is a powerful solvent," advertising once helped the United States create a nation from a collection of immigrants, implicitly demonstrating the materialistic, fluid, and ultimate democratic essence of modern American society. Then, from the second half of the 20th century, the complex relationship between the American advertising industry and the media industry has taken on deeper meaning. In this sense, perhaps we can reflect on ourselves from Joseph Talo's description of the relationship between the American advertising industry and the media industry, and the background of globalization and China's rapid changes has also given this reflection practical value.