Find a Good Store: Commercial Real Estate Positioning and Practice

Author: Lü Bo
Publisher:
Publish Date: 2007-01-01
Features: In recent years, commercial real estate in China has attracted significant attention, with one side being the myth of investment success and the other being the tears of failure. The current state of extreme highs and lows is closely related to the initial positioning. Based on the author's research and consulting experience in nearly 40 commercial real estate projects, this book adopts an international model scan and domestic case study perspective to propose the "Step-by-Step Business" positioning operation model. It systematically analyzes macro and industrial policies involved in the positioning process of commercial real estate, the confusion and risks of domestic commercial real estate models, the experiences and lessons of foreign commercial real estate models, gap comparisons, and professional positioning methods along with practical cases. The author provides in-depth insights into how to professionally position and implement shopping malls, commercial streets, community commercial spaces, and underground commercial spaces, as well as how to handle the relationship between positioning and leasing. This book is suitable for commercial real estate developers, investors, ordinary commercial operators, brand merchants, government agencies, scholars, investment institutions, and consulting firms.