How to Develop a Business Plan

Author: Tiffany, Peterson (USA)
Publisher:
Publish Date: 2000-06-01
Features: Introduction This book is an excellent work in the field of business management. The authors use the process of formulating corporate plans as a framework to provide a comprehensive theoretical introduction and analysis of various aspects of corporate strategic management. Through vivid and detailed business case studies, they reveal the principles of business management, offering valuable insights and lessons. The book combines theory with practice, drawing on rich material and offering unique perspectives. Its simple yet lively language makes complex business management theories and methods accessible and easy to understand. This book is suitable for both teaching and training, as well as for self-study by business management professionals.