New Product Marketing: Research, Entry, and Retention of Your Target Market (Third Edition, Chinese-English Parallel Edition)

Author: Linda Priesnitz (USA), Girish Gnanet
Publisher:
Publish Date: 2003-01-01
Features: For new products, developing a good marketing plan is crucial to their business success. Marketing is defined as all activities involved in transferring goods and services from producers to consumers. Therefore, you must determine your consumers and find ways to introduce new products into the market through market research, as these are key aspects of new product marketing. The purpose of this book is to help you grasp every step in creating a new product marketing plan and uncover the secrets of marketing. Accordingly, the book is divided into three parts: Part 1 introduces how to conduct market research to identify current market trends and popular new products and services; Part 2 guides you through examining the five "P's" of marketing, teaching you to decide on the market positioning of products and services and then enter the market; Part 3 demonstrates techniques for retaining a certain number of consumers once the market is established. Marketing new products is the most challenging part of marketing work. By carefully studying this book, you will gain confidence to face market challenges.