Author: (English) Steele
Publisher:
Publish Date: 2003-06-01
Features: This book starts from a practical perspective, explaining in depth the role and significance of AP in the advertising industry. Through numerous vivid and practical advertising cases, it helps readers better understand the role of AP and how to consider problems from the perspective of consumers, which is the core of this book.
The Art of Advertising Planning: How AP Changed Advertising
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