Small Budget, Big Advertising: How Small and Medium Enterprises Can Do Advertising, Promotion, and Public Relations

Author: (USA) Smith
Publisher:
Publish Date: 2001-10-01
Features: How Small and Medium Enterprises Can Do Advertising, Promotion, and Public Relations
Every small and medium enterprise owner hopes that every penny spent on advertising will be utilized to its fullest potential. Their advertising and sales executives need to understand how to maximize the functions of advertising and promotion. Therefore, this book is written for all retailers, manufacturers, wholesalers, and salespeople who need to use advertising, marketing, and public relations to expand their markets. It will tell readers everything they need to know: budget; media selection (including the use of cable TV media); copywriting; direct mail advertising; broadcast promotion; trade shows; sales meetings; product catalogs; newsletters. Without dry and complex theoretical discussions, Small Budget, Big Advertising provides you with practical information and creative ideas in an economical and efficient way, meeting the needs of today.