Management Fundamentals: Core Concepts and Applications (4th Edition)

Author: Robin's
Publisher:
Publish Date: 2006-04-01
Features: This book is one of the "Selected English-Translated Textbooks for MBA Core Courses" series. "Selected English-Translated Textbooks for MBA Core Courses" collects authoritative works from experts in various disciplines of economics and management in the United States. It has been meticulously selected and edited by renowned scholars from the Guanghua School of Management at Peking University and other prestigious universities, including in-depth theoretical guidance and rich teaching cases, truly making it a top-tier MBA textbook. The entire series covers most of the core courses of the Peking University MBA program, including: Management, Marketing, Strategic Management, Management Information Systems, Operations Management, Human Resource Management, Business Communication, International Finance, Financial Management, Decision Analysis, Monetary Banking, Accounting, and more. Additionally, several advanced elective courses have been added on top of these core subjects. As an introductory textbook on management, it covers the fundamental principles of management; explains management concepts and practical research methods closely linked to real-world management work; reflects current trends in management and organization theory; and introduces the latest research findings in the field.
Bestseller Status: The author of this book, Stephen P. Robbins, has been used as a management textbook by over a thousand universities and business schools in the United States, including Stanford University. His works are also adopted as teaching materials by over a thousand universities in countries such as China, Canada, Australia, New Zealand, Singapore, the Netherlands, and the Scandinavian region.
Applicability: This book is suitable for MBA students, senior undergraduate students in management principles, public administration, and management and organizational behavior courses. It can also serve as a training textbook and reference book for management personnel in various enterprises and companies.