Multinational companies and multinational operations

Author: Lin Kang
Publisher:
Publish Date: 2004-01-01
Features: With China becoming a member of the WTO, it is inevitable that the process of transforming China's economic system into a market economy system will accelerate further. "Joining the WTO" not only signifies China's first proactive opening of its market to the world in over a century, but more importantly, it means Chinese enterprises must set sail overseas to participate in global economic competition. China must not only establish large multinational corporations but also create world-renowned brand products. Without a strong domestic industrial base and its own "knockout" products, a nation has no future. Building multinational corporations with Chinese characteristics and creating international brand products are related to national dignity, reflect national quality, and symbolize national strength. The study of multinational corporations is a new discipline, first introduced in the mid-1950s by Professor John Fowles of Harvard University in the United States with the course "Managing Foreign Operations." Since then, many universities in Europe, America, and Japan have successively offered courses on multinational corporations. This book is suitable for international economic and trade workers, as well as students and teachers in universities and colleges majoring in international economic and trade or world economy.