Research Methods in Business. 7th Edition

Author: Cooper (USA)
Publisher:
Publishing Time: Not available
Features: This book is easy to understand and explains in a simple yet profound way how readers can make correct decisions through business research, leading them on the path to success. — Translated by Guo Yi
The book has a clear structure, rich and detailed content, a combination of theory and practice, strong practicality, abundant references, distinct viewpoints, vivid and fluent language, and excellent case studies, which helps business readers solve various practical problems in their work. — Edited by the book's editorial team
After China joined the WTO, the domestic market will become more open, and the environment businesses face will also become more complex. How to overcome difficulties, gain the initiative, and win a relative competitive advantage is a problem every enterprise must address. Conducting business research is an effective method to help businesses make strategic decisions and solve operational issues. This book is an outstanding textbook widely praised for its unique systematicity, scientificity, and practicality among similar textbooks.
The book is divided into four parts and 20 chapters:
Part I: Introduction to Business Research introduces the main content of business research, applying scientific thinking to solve management problems, the research process, research proposals, and ethical issues in business research.
Part II: Designing Research Methods discusses research strategies, sampling design, measurement, and measurement scales.
Part III: Data Sources and Collection explores secondary data, survey methods, communication with participants, tools for communication with participants, observational research, and experimental methods.
Part IV: Data Analysis and Presentation covers data processing and description, data exploration, data display and testing, hypothesis testing, correlation measurement, multivariate analysis, summarizing results, expressing findings, and issues related to written and oral reports.
This book comprehensively and systematically introduces each step in business research and the problems to be noted during practical operations. It is characterized by a clear structure, rich and detailed content, a combination of theory and practice, strong practicality, abundant references, distinct viewpoints, vivid and fluent language, and excellent case studies.
The book has a wide scope of readers, including faculty and students of business schools across the country, MBA students, market researchers or management consultants, business managers, personnel from various enterprises and institutions in need of research method training, and a broad audience with an interest in business research.