Network marketing

Author: Zhao Nai Zhen
Publisher:
Publish Date: 2003-06-01
Features: This book is compiled based on the "Teaching Plan for E-commerce" and "Teaching Syllabus for Network Marketing" issued by the Training and Employment Department of the Ministry of Labor and Social Security, and is intended for use in e-commerce programs at secondary vocational schools across the country. The book focuses on the theory and practice of network marketing, presenting rigorous and accurate theories, closely integrating knowledge and skill training, with a well-structured chapter arrangement that is easy to understand and suitable for teaching. The main content includes: an overview of network marketing, network marketing planning, online market research and purchase behavior analysis, product strategies in network marketing, network marketing services, evaluation of network marketing, promotional strategies in network marketing, the application of network marketing technologies, and network marketing case studies, among others.