Theory of Sustainable Economic Development of Enterprises

Author: Liu Chuanjiang
Publisher:
Publish Date: 2002-01-01
Features: This book, starting from the characteristics of the 21st century and the realities of contemporary China and the world today, proposes the new theoretical hypothesis of the social ecological economic man. It fundamentally establishes an organic unity and coordinated sustainable development economics enterprise paradigm between ecology and economy, providing a scientific basis for modern enterprises to truly become micro-agents of a sustainable economy. On this basis, it deeply elaborates on theoretical and practical issues such as the development strategies, development models, operational mechanisms, innovation systems, and green institutional innovation of modern enterprises' economic sustainability, sustainable technology and green technological innovation, sustainable utilization of material and human resources, green marketing strategies, sustainable economic management, and green management innovation. The viewpoints are clear, the logic is strong, the arguments are convincing, and the explanations are easy to understand, making it accessible for readers to grasp and comprehend. It is suitable for readers of all backgrounds to refer to.