Soaring High: The Business Philosophy of Singapore Airlines

Author: (Singapore) Heracles
Publisher:
Publish Date: 2006-03-01
Features: One of the world's top airlines, one of the most profitable airlines in the world, with numerous accolades:
- Excellent passenger airline
- Excellent business class
- Excellent cabin service
- Excellent onboard meals
- Punctual and safe airline
- Best choice for business travel
- Excellent air cargo company
- Asia's most respected enterprise
Awarded the "20 Years of Excellence in International Civil Aviation Service Award" by the authoritative aviation industry magazine "Air Transport World"
This book systematically analyzes the current state of the aviation industry and its main development trends, summarizes the strategic factors that contributed to the success of Singapore Airlines, and also explores the company's investments in biometrics.