Game Survival: Exploring the Survival Strategies of World-Famous Enterprises

Author: Yu Huixia, Li Jianzhu
Publisher:
Publish Date: 2006-04-01
Features: What is a game? A game means achieving desirable outcomes through choosing appropriate strategies in various competitions. In corporate competition, you can understand it as the behavior of a company seeking maximum benefits in mutual competition. Game theory is a science in the West and is gaining increasing attention in China. This book presents the survival status of world business giants and renowned domestic enterprises under intense competitive pressures from a game-theoretic perspective, using numerous classic examples and in-depth, objective viewpoints. It aims to serve as a catalyst, inspiring modern business management professionals to explore the best path for sustainable development.
"I am too weak and unable to defend, so I take the initiative in attacking." — Robert E. Lee, a famous American military strategist.
"Armies have no fixed formations, water has no fixed shapes. Those who can adapt to the enemy's changes and win are called divine." — Sun Tzu.
"The world does not care about your self-esteem; it expects you to achieve something before feeling good about yourself." — Bill Gates, founder of Microsoft.
"To become strong, one must participate in fierce competition. Often, the competition people face only has victory or defeat, no escape or retreat." — Western proverb.
Uniqueness is difficult to sustain due to competition copying, but there are indeed some strategies that can create differential advantages. — Andy Grove, former CEO of Intel.
A game is a way of thinking, a survival theory. The competition faced by modern enterprises is extremely fierce. To seize opportunities for survival and development, they must win the recognition of internal employees, consumers, and society, while also maintaining a certain competitive edge in competing with peers. That's where games come in. This book, through numerous classic examples and in-depth, objective analysis, presents the survival status of domestic and international renowned enterprises under intense competitive pressures, hoping to inspire modern business management professionals to explore the best path for sustainable development.