Innovation and creativity development

Author: Xue Weiping et al.
Publisher:
Publish Date: 2004-02-01
Features: This book introduces the basic principles of creativity, and based on this foundation, elaborates on creative thinking, creative engineering, creativity development, and corporate innovation. In terms of writing style, the book emphasizes the integration of theoretical research, methodological introductions, and case analyses, with engaging and interesting exercises provided at the end of each chapter. It can serve as a textbook for various professional and technical personnel and managers to learn the basic knowledge of innovation and creativity development, as well as an appropriate reading material for college students striving to cultivate their innovative abilities in response to an increasingly competitive society.