Author: (English) Karl Moore & David Lewis
Publisher:
Publish Date: 2002-10-01
Features: The visionary predicts that the future will be an economic era dominated by rapidly growing and expanding small and medium-sized enterprises managed by international entrepreneurs and operational networks. The world of international business is full of vitality, and its operational models and business philosophies follow certain patterns. This book adopts the lens of the popular theoretical framework in the current field of international business research—the "Eclectic Paradigm"—to examine the development history of multinational enterprises, tracing it back to human economic activities as early as 2000 BCE or even earlier, through early medieval European multinational enterprises, and up to the postmodern era today. It compares ancient and modern economic life, concluding that "many of today's economic structures originate from economic models thousands of years ago." Among them, the vivid and lively descriptions of the earliest recorded international businesses fill the gaps in previous research in this field; the unique insights and explanations of the economic activities of some famous multinational corporations in the world today are also highly valuable.
Can history repeat itself? The Cornerstone of Corporate Empires
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