Winning the Transformation: A Full-Success Strategy to Enhance Corporate Transformation Capability and Competitiveness

Author: Bo Xidi
Publisher:
Publish Date: 2005-01-01
Features: This book approaches the subject from several angles, including brand cultivation, positioning selection, operational model transformation, and corporate culture adjustment. Supported by numerous successful case studies from outstanding enterprises, it elaborates in detail on how companies can become new benchmarks in their industries, how to transform and break free from growth traps, how to challenge the future, and how to abandon the past for transformative success.