Self-marketing

Author: Davis F. Herringston
Publisher:
Publish Date: 2004-05-01
Features: Due to the division of labor, our activities are increasingly controlled by "professionals" and lack autonomy. We have to listen to more people's advice. As a large enterprise, this situation seems logical. But as a small enterprise, an organization, autonomy means more than just its inherent significance to the enterprise. Marketing is the core of a business. For small businesses, it's better to take control of their own destiny than to accept it with great effort. In fact, marketing is like everything else—if you grasp certain principles and follow certain rules, you can master it easily. We can completely handle and make decisions according to our own will. This book provides us with a concrete marketing plan and a principle for marketing.