Author: Michael Jordan
Publisher:
Publish Date: 2003-03-01
Features: In public relations, there has never been a universal truth. Only those who dare to innovate and learn from others' failures, and can generalize from specific cases, can achieve true success. This book lists 101 common mistakes in corporate public relations with vivid examples, analyzes the root causes of these errors, and proposes practical and effective solutions and techniques.
Here is the English translation of the given content: "101 Public Relations Myths"
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