O&M's Viewpoint 3

Author: Omnicom
Publisher:
Publish Date: 2003-10-01
Features: Knowledge sharing and inheritance have always been Omnicom's proud corporate culture. The previously published "Omnicom Perspectives (1)" and "Omnicom Perspectives (2)" successfully shared Omnicom's unique thinking patterns and operational methods, derived from long-standing accumulation and innovative exploration, with readers and received great response. The newly launched third volume collects outstanding articles from Omnicom headquarters and several offices in the Asia-Pacific region, covering key topics such as branding, marketing, management, customer service, creativity, Omnicom culture, and more. It enables readers to share the principles, applications, and successful cases of Omnicom's 360-degree brand management and customer belonging management; gain insights into how Omnicom maintains its leading position in the face of environmental changes; and appreciate the enduring charm of Omnicom's culture amidst the passage of time.