Winning Rules: Become a company that is not passively beaten in the international market

Author: Cheng Dawei
Publisher:
Publish Date: 2005-05-01
Features: After China's entry into the WTO, Chinese enterprises faced an unprecedented challenge in mastering and utilizing WTO rules. In this context, this book timely proposes the concept of "Winning Rules" as a corporate rule strategy—how to win in the battle of foreign trade. It provides a calm and profound analysis of the essence of WTO rules, which serves as the intrinsic basis for enterprises to use WTO rules. The book focuses on researching and elaborating on how enterprises can utilize WTO rules, including the strategy, tactics, and techniques of using rules, as well as the operational process. In the practical battlefield of business, Chinese enterprises should strive to change the passive situation of constantly reacting and being led by the nose by the rules. Instead, they should actively examine the world, step outside the business circle of the enterprise to grasp the political, economic, cultural, and social backgrounds between nations, learn to use and master the rules, and ultimately transform the rules into "Winning Rules."