How to Conduct Business Negotiations

Author: Michael Donelson (USA)
Publisher:
Publish Date: 2000-01-01
Features: This book employs an accessible and insightful narrative approach to systematically and comprehensively discuss how a successful business negotiation expert should focus on cultivating their overall qualities; how to prepare for various aspects before negotiation; how to adopt strategies such as "winning hearts over walls" and "playing to strengths while avoiding weaknesses" during negotiations; and how to employ tactics like "avoiding the strong points and targeting the weak points." The author uses real-life examples from their own negotiations to illustrate these points, with lively, humorous language, rich and credible case studies, and easy-to-understand explanations. With this book in hand, how can one fail to handle matters, navigate challenges, and excel in negotiations with ease and efficiency? The book systematically and comprehensively explores how a successful business negotiation expert should focus on cultivating their overall qualities, how to prepare for negotiations, how to adopt strategies such as "winning hearts over walls" and "playing to strengths while avoiding weaknesses" during negotiations, and how to employ tactics like "avoiding the strong points and targeting the weak points."