How to do marketing well

Author: (USA) Ham, written by Dong Aizhi and others translated
Publisher:
Publishing Date: 2000-06-01
Features: Marketing is rich and diverse, widely prevalent, and is one of the most important aspects of modern business activities. Therefore, doing well in marketing is crucial for businesses. This book describes marketing activities in a comprehensive and detailed manner from four aspects: the formulation of marketing goal plans, the application of marketing techniques and strategies, the operational forms of marketing, and the "ten tips and ten taboos" in the implementation process. The book emphasizes the combination of theory and practice, with fresh content and simple methods, making it particularly suitable for marketing personnel in large, medium, and small enterprises. It is also an essential read for plant managers (managers). In the tide of the modern market economy, having this book will empower you like a tiger adds wings; after reading it, half of your marketing success will be achieved.