How to Manage Small and Medium-sized Enterprises

Author: (USA) Sher, written by Han Jing and others translated
Publisher:
Publish Date: 2000-06-01
Features: This book is an invaluable guide for modern entrepreneurs who wish to start or buy, manage small and medium-sized enterprises. With 40 years of rich experience in operating small and medium-sized enterprises, the author elaborates in detail along the main thread of determining whether it is suitable to start a small and medium-sized enterprise, how to start or buy one, how to operate it, and ultimately become a successful owner of a small and medium-sized enterprise. The book thoroughly explains how to build a personal financial foundation, enterprise positioning, develop an enterprise plan, establish enterprise systems, determine marketing strategies, and sell products. What is particularly valuable is that the book offers many excellent strategies and advice for starting or buying, managing small and medium-sized enterprises, making it highly practical and instructive. The book is also very suitable as a textbook for MBA programs or for self-study. It thoroughly explains how to build a personal financial foundation, enterprise positioning, develop an enterprise plan, choose enterprise systems, determine marketing strategies, and sell, promote, and price products, as well as how to serve customers.